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Continual improvement is an integral part of the Company’s culture, and these efforts are driven by a true understanding of the impact improved hearing has on the lives of those who depend upon this technology. This understanding comes from the experiences of store personnel who fit Zounds customers, from the many letters received from grateful customers who have experienced the difference this technology has made in their lives, and from firsthand experience with our Founder’s daughter, Kate, who wears Zounds Hearing aids.